BA (Hons) Music Business & Events - 2026 Entry

Finance and Budgeting Essentials

Credit value: 20

You’ll develop essential financial skills to manage music projects, tours, events, and artist contracts. Through real-world case studies and practical exercises, you’ll learn how to create and evaluate budgets, forecast income, and make strategic financial decisions. This module gives you a solid foundation in budgeting, planning, and financial management for the music industry.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Live Music Business

Credit value: 20

You’ll gain a deep understanding of the live music industry, including legal, management, and entrepreneurial aspects. From venue operations to event logistics and merchandising, this module prepares you to manage live events across genres, both nationally and internationally. You’ll also explore pathways to launch your own live music ventures.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Music for the Creative Industries

Credit value: 20

You’ll explore musical genres, audience communities, and commercial trends to understand how and why music is created and consumed. You’ll reflect on the balance between art and commerce, enhance your music appreciation, and work collaboratively with peers. This foundation supports creative thinking and future projects across the music and wider creative industries.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Music Industry Principles

Credit value: 20

You’ll examine how the UK music industry functions, exploring key business structures, stakeholder relationships, and operational practices. You’ll gain essential skills in business planning, analysis, and strategy, helping you understand how creative ideas turn into commercial success. This module gives you the tools to thrive in a fast-paced, evolving sector.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Music, Culture, and Meaning

Credit value: 20

You’ll explore how music reflects and shapes society, culture, and identity. Analysing current and historical trends, you’ll gain an interdisciplinary perspective on the creative industries. You’ll assess how global events influence music and develop critical thinking around the relationship between art and culture in contemporary contexts.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Musical Identity

Credit value: 20

You’ll explore how music interacts with politics, culture, and social identity. Using case studies and analytical tools, you’ll examine themes like youth culture, race, gender, and class. This module helps you understand how music carries meaning—and how those meanings shape industry practice and audience connection.

This module is delivered through a combination of large and small group teaching. Assessment includes an in-class assessment. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%) 

Artist Authenticity and Storytelling

Credit value: 20

You’ll learn how artists use storytelling to build identity, connect with audiences, and stay authentic in a commercial world. You’ll analyse case studies, explore marketing strategies, and craft your own artist narratives. This module helps you shape stories that resonate—both creatively and commercially.

This module is delivered through a combination of large and small group teaching, and individualised tuition sessions. Assessment includes a creative project portfolio. 

Learning and teaching hours: 22.5 (11.25%) 
Directed study hours: 177.5 (88.75%)

Artist Management

Credit value: 20

You’ll explore the business of managing artists, creativity, and innovation. You’ll study key industry roles and responsibilities, and gain insights into how to support creative talent locally and globally. This module prepares you to manage teams, projects, and artists with a strategic and creative mindset.

This module is delivered through a combination of large and small group teaching, and individualised tuition sessions. Assessment includes a creative management portfolio. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%)

Creative Industries Innovation

Credit value: 20

You’ll examine how digital technologies shape music and the wider creative industries. From distribution to digital marketing, you’ll explore how innovation drives change and opens up new opportunities. You’ll analyse cultural and economic impacts and learn to apply tech creatively to grow audiences and careers.

This module is delivered through a combination of large and small group teaching. Assessment includes a creative innovation portfolio. 

Learning and teaching hours: 30 (15%) 
Directed study hours: 170 (85%)

Events Marketing

Credit value: 20

You’ll build essential marketing and branding skills for the music and events industry. You’ll plan campaigns, analyse the use of social media, and understand the ethical and cultural impacts of marketing. Through practical projects, you’ll learn how to position creative work and attract diverse audiences.

This module is delivered through a combination of large and small group teaching. Assessment includes a group presentation. 

Learning and teaching hours: 25 (12.5%) 
Directed study hours: 175 (87.5%) 

Events Start-Up

Credit value: 20

You’ll learn how to launch a live events business, from concept to execution. Whether creating your own brand or pitching for clients, you’ll develop entrepreneurial skills and understand how to operate in today’s global events market. The module supports online, in-person, and hybrid event models.

This module is delivered through a combination of large and small group teaching. Assessment includes a group presentation. 

Learning and teaching hours: 25 (12.5%) 
Directed study hours: 175 (87.5%) 

Intellectual Property

Credit value: 20

You’ll explore how copyright, licensing, royalties, and IP rights apply to music. You’ll understand how to protect and monetise creative work, and how to navigate legal frameworks. This module gives you practical knowledge of music law and the tools to manage your rights in a digital age.

This module is delivered through a combination of large and small group teaching. Assessment includes a group presentation. 

Learning and teaching hours: 25 (12.5%) 
Directed study hours: 175 (87.5%) 

Emerging Music Models

Credit value: 20

You’ll examine how innovation and market changes are reshaping the music industry. You’ll explore strategy, business models, digital disruption, and shifting consumer behaviour. Analysing real-world case studies, you’ll learn to spot trends, form alliances, and adapt to change in an unpredictable and competitive landscape.

This module is delivered through a combination of large and small group teaching. Assessment includes a case study on the principles of intellectual property. 

Learning and teaching hours: 20 (10%) 
Directed study hours: 180 (90%)

Individual Research Project

Credit value: 40

You’ll carry out an independent research project on a complex issue in the music or events industry. Drawing on skills gained throughout your course, you’ll conduct in-depth primary or secondary research, sharpen your critical thinking, and produce a professional report that demonstrates your academic and industry insight.

This module is delivered through a combination of large and small group teaching and individualised tuition sessions. Assessment includes a research project. 

Learning and teaching hours: 30 (7.5%) 
Directed study hours: 370 (92.5%)

Leadership and Ethics

Credit value: 20

You’ll develop your skills as a future industry leader, exploring ethical decision-making and organisational planning. You’ll learn how to lead with integrity, create actionable strategies, and navigate complex challenges. This module equips you to manage teams and make confident, values-driven decisions in a professional context.

This module is delivered through a combination of large and small group teaching. Assessment includes a case study. 

Learning and teaching hours: 20 (10%) 
Directed study hours: 180 (90%)

Live Event Management

Credit value: 20

You’ll learn how to plan and deliver successful live music events, from concept to completion. You’ll explore staging, technology, budgeting, and logistics, gaining practical skills to run events in a professional setting. This module is ideal for anyone interested in touring, festivals, or venue management.

This module is delivered through a combination of large and small group teaching, and individualised tuition sessions. Assessment includes an event management portfolio. 

Learning and teaching hours: 20 (10%) 
Directed study hours: 180 (90%)

Live Music Promotion

Credit value: 20

You’ll gain the tools to market and promote live events effectively. You’ll explore strategy, branding, social media, and advertising, and learn how to attract audiences and grow your profile. The module bridges creativity with business, preparing you to deliver impactful, well-promoted music experiences.

This module is delivered through a combination of large and small group teaching, and individualised tuition sessions. Assessment includes a promotion and marketing plan. 

Learning and teaching hours: 20 (10%) 
Directed study hours: 180 (90%)